South Koreans Can Buy Cell Phones AnyWhere From Today Even At SuperMarts !EXCLUSIVE!
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South Koreans Can Buy Cell Phones AnyWhere from Today Even at SuperMarts
Starting from today, South Koreans have more options to buy cell phones than ever before. They can now purchase smartphones from any retail store, including supermarkets, convenience stores, and online platforms. This is a result of a new law that allows retailers to sell cell phones without having to register as telecom distributors.
Previously, South Koreans could only buy cell phones from authorized telecom shops or directly from the manufacturers. This limited their choices and often forced them to pay high prices for devices and contracts. The new law aims to increase competition and lower costs for consumers by opening up the market to more players.
According to the Ministry of Science and ICT, the new law will also benefit small businesses and social enterprises that want to sell cell phones as a source of income. They will be able to offer various models and plans without having to invest in telecom infrastructure or equipment. The ministry expects that the new law will create more than 10,000 new jobs in the cell phone retail sector.
However, not everyone is happy with the change. Some telecom operators and distributors have expressed concerns that the new law will undermine their business and lead to unfair practices. They argue that retailers will have an advantage over them because they can offer lower prices and more incentives to customers. They also worry that retailers will not provide adequate after-sales service or customer protection.
To address these issues, the ministry has set some rules and guidelines for retailers who want to sell cell phones. They must obtain a license from the Korea Communications Commission (KCC) and follow the regulations on consumer protection, data privacy, and fair trade. They must also display the prices and terms of service clearly and inform customers of their rights and responsibilities.
The ministry hopes that the new law will bring more convenience and diversity to South Korean consumers who want to buy cell phones. It also hopes that it will stimulate innovation and growth in the smartphone industry by encouraging more competition and collaboration among different players.
The new law comes at a time when the smartphone market in South Korea is undergoing rapid changes and challenges. According to a report by Expert Market Research, the South Korean smartphone market reached a value of more than USD 8.28 billion in 2021 and is expected to grow at a CAGR of 8.1% between 2023 and 2028[^4^]. Factors such as faster broadband connection, new smartphone launches, and increasing demand for 5G phones are anticipated to propel the market growth.
However, the market is also facing fierce competition from both domestic and foreign players. Samsung, the dominant player in the market with a share of around 75%[^3^], has been losing ground to Apple, which has been gaining popularity with its iPhone 14 series[^1^]. LG, another local player, has decided to exit the smartphone business altogether due to losses and low profitability. Meanwhile, Chinese brands such as Xiaomi, Oppo, and Vivo are trying to enter the market with low-cost and high-performance models.
The new law may also have some social and psychological implications for South Korean consumers. According to a survey by Statista, over 55% of consumers said they would not be willing to stop using their mobile phones at all[^2^]. Smartphone overdependence has become increasingly evident among Korean consumers over the past years, leading to problems such as addiction, stress, insomnia, and reduced productivity. The availability of smartphones at any retail store may exacerbate these issues by making it easier for consumers to buy new phones or replace old ones.
Therefore, while the new law may bring more convenience and diversity to South Korean consumers who want to buy cell phones, it may also pose some challenges and risks for the market players and the society. It remains to be seen how the new law will affect the smartphone industry and culture in South Korea in the long run. aa16f39245